A board game concept created in my Graphic Design course, where I not only designed the full visual system but also learned about leadership, collaboration, and maintaining design consistency across an entire project. This project also taught me the practical side of design: building, prototyping, and thinking beyond aesthetics toward real-life execution.
Full Project
An infographic poster developed within a team, teaching the importance of design consistency, structured workflows, and strong moodboards when multiple designers work individually toward one cohesive outcome. This preview highlights how detailed coordination and visual structure shape complex information design.
Full Project
A test branding project created to understand how a brand identity is built from scratch. This preview presents the conceptual foundations, brand story, tone of voice, persona development, and visual identity - exploring what it takes to structure and grow a brand coherently from its very first steps.
Full Project
A full-branding project developed in the Branding Lab for a real startup, where I built Bioloop’s strategic and visual identity from the ground up. This preview highlights the research-driven approach, audience personas, tone of voice, and cohesive visual system created to position Bioloop as Spain’s first Pfand-style recycling solution.
Full Project
A rebranding project completed in the Branding Lab, transforming the ATP Mallorca Championships into a Mediterranean, lifestyle-driven tennis experience. This preview introduces the brand strategy, personas, tone of voice, visual identity, and activation concepts that shaped a refreshed, luxury-yet-accessible tournament identity.
Full Project
For this videography assignment, I took on the role of director and cinematographer, which taught me how essential it is for every team member to clearly understand the project’s vision. Aligning everyone creatively ensured that the final film felt cohesive and intentional.
Cinematographically, my focus was on creating an environment that felt authentic, natural, and unstaged. I worked with angles, perspective, and hierarchy to blend myself into the space rather than impose on it, allowing the scenes to unfold organically. By experimenting with camera placement and subtle movement, I aimed to capture the quiet rhythm of everyday moments - showing life as it is, not as a set performance.
This project strengthened my understanding of how directing, atmosphere, and visual choices work together to shape genuine storytelling.
For this advertisement project, I focused on showcasing a saddlery product naturally and authentically by placing it in its real environment and capturing it in use. My goal was to highlight the item without forcing attention onto it - allowing the story of a specific rider to guide the viewer’s eye and give the product purpose. Working with a horse brought an added challenge: genuine, unstaged moments are harder to control, yet they became some of the strongest parts of the video. I learned how to anticipate small interactions, adapt quickly, and use these authentic behaviors to enrich the narrative. This project taught me how to balance product focus, environmental storytelling, and the unpredictability of animals to create a warm, believable advertisement.
Full Project
“Pain Therapy in Elite Sports: Opioids vs. Alternative Treatments”
A scientific thesis comparing opioid-based pain treatment with alternative methods, supported by athlete surveys and expert interviews. This preview highlights the medical, ethical, and performance-centered analysis behind the research.
“Zara’s Rise – Inditex’s Evolution and the Transformation of the Textile World”
A research study analyzing Zara’s fast-fashion model, the global textile industry, and sustainability challenges. This preview outlines the historical, economic, and ethical insights explored in the report.
“Galloping Toward Economic Success – The Icelandic Horse and Its Role in Iceland’s Economy”
An economic and cultural study exploring how the Icelandic horse influences tourism, agriculture, and national identity. This preview emphasizes the connection between tradition, economy, and regional development.
“Designing Exclusion: The Hidden Impact of Hostile Architecture”
A journalistic feature examining how hostile architecture shapes urban spaces, supported by expert interviews and field research. This preview showcases the analytical and narrative approach behind the article and its social relevance.
A collaborative advertising project creating a gender-neutral fragrance campaign for Revlon, designed to challenge traditional beauty norms. This project taught me how to translate symbolic meaning into visual communication, develop concept-driven ads, and work within a team to maintain a cohesive creative direction. From early mockups to the final bus-shelter advertisement, the campaign explores mirror symbolism, inclusivity, and identity, all while applying real-world brand communication strategies.
Full Project
In this project, I experimented with shutter speed to explore how movement can be portrayed as both energetic and serene within a single frame. By combining controlled motion blur with a sharply captured subject, the image contrasts the rushing environment with a moment of still presence. This technique allowed me to visually express the duality between chaos and calm, showing how motion doesn’t always overpower stillness - sometimes it highlights it. Through this process, I learned how shutter speed can shape emotion, rhythm, and storytelling in photography.
